Fabian Geyrhalter and Chris Do talked much about a personal brand. Your brand. Your name. You. What you represent. What you want others to perceive you as. While this is a very broad approach in thinking about yourself as a brand, this is an essential way of thinking before going into any world of self […]

Desktop (Home Page)             Desktop (All Brands)                     Tablet (Home Page)                     Tablet (All Brands)                     Smartphone (Home Page)         […]

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          Communication Brief Client: Calvin Klein   Project Summary Calvin Klein is a solidified presence in the world of high fashion. Since their beginning in 1968, they have grown into a multi-million dollar enterprise. Internationally recognized as a premier brand in clothing, the connotation of Calvin Klein is their main driving […]

The target audience of Calvin Klein is Men and Women between the ages of 18 – 40. The persona of this group is someone who is concerned with their appearance and goes out of their way to look the part of someone who is well put together. CK is known for purity, cleanliness, being sexy, […]

                Competitive Analysis   Client: Calvin Klein (www.calvinklein.com)   Competitors:   Ralph Lauren Donna Karan Intl. (DKNY) Giorgio Armani Lacoste Dolce & Gabbana Gap Diesel Tommy Hilfiger Hugo Boss   Annual Revenue $54.5M Founded: 1968   Content Calvin Klein and their competitors are very similar in the content […]

                Competitor Websites: Ralph Lauren Donna Karan Intl. (DKNY) Giorgio Armani Lacoste Dolce & Gabbana Gap Diesel Tommy Hilfiger Hugo Boss